This sure is stupid:
In an effort to spur gifts among young soon-to-be alumni, students at two Ivy League institutions are trying a different approach: publicizing the names of seniors who don’t contribute to their class gift.
With lists supplied by college administrators, student volunteers at Dartmouth College and Cornell University circulated the names of students who had not donated to senior-gift drives. The programs relied on students to single out their peers to meet high participation goals.
Not everyone participated happily. The single student from Dartmouth’s 1,123-student Class of 2010 who did not contribute this year was criticized in a column in the college newspaper and on a popular blog, which posted her name and photograph.
In addition to being wrong, this is incredibly short-sighted. In order to coerce a tiny contribution for a class gift, they are all but guaranteeing that these people will never give again.