Here’s a delightful little piece of propaganda from the “10:10 movement”, which wants you to cut your carbon emissions:
If you don’t want to participate, that’s your choice. No pressure. But if you don’t, we’ll kill you.
10:10 has now belatedly discovered that some people are a mite bothered by the threat to murder them if they don’t toe the line. They are trying to pull the film, and have issued the standard, weaselly, non-apology apology:
Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
The really worrisome thing here is the insight this gives into these people’s mindset. They thought this movie was funny! They were surprised when “some” people didn’t!
As James Delingpole puts it,
With No Pressure, the environmental movement has revealed the snarling, wicked, homicidal misanthropy beneath its cloak of gentle, bunny-hugging righteousness.
Glenn Reynolds adds:
It always ends up as mass murder, real or fantasized, with these people. That’s what they do. Treat them with all the respect they deserve.
POSTSCRIPT: The 10:10 project is sponsored by the British government, and the Guardian.
UPDATE: Iowahawk imagines the process by which this film was commissioned and made. His story concludes:
And somehow, throughout this entire process, not one of the hundreds of people involved seemed to have questioned the wisdom of an advertising message advocating the violent, sudden death of people who disagree with it.
UPDATE: In hole, digging:
Franny Armstrong, 10:10 founder, said the shock tactics were justified. “We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change.”
UPDATE: To underline Iowahawk’s point, the film required “50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free.” So at least a hundred people who saw no problem with the film’s message.
UPDATE: Ed Morrissey agrees:
What makes this fascinating is that the people who produce this dreck have no clue as to just how far removed they have become from normal human sensibilities, or at least they didn’t until the video began provoking the fully-predictable reaction. They have become so wrapped up in Gaia that they seem to have little connection to humanity.