Shark attacks sell

Shark attack films are much more lucrative than seems possible:

THIS month the Discovery Channel is treating American and European viewers to a frenzy of sharks. . . Discovery has been churning out shark programmes for 23 years. Yet ratings are sound. Nature sells.

Indeed, it is one of the best businesses in media. Discovery Communications, which also owns Animal Planet, TLC and a few smaller channels, made a profit of $372m in the second quarter of this year. That is about as much as the film studios of Fox, Paramount and Warner Bros put together.

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