NYT invents the group blog

Editor and Publisher reports:

The New York Times is planning to launch a new “Instant Op-Ed” next month that will allow the paper’s Web site to post immediate expert viewpoints on breaking news, according to Editorial Page Editor Andrew Rosenthal.

“Our Op-Ed now is very rapid response, but it is at the most the next day,” said Rosenthal. “We are looking at a way to take advantage of the expandability of the Internet, the back and forth of it and the instantaneous nature of the Internet. Taking ideas that have existed in Op-Ed form and giving them a robust position online.”

Rosenthal said three editors, among them former editorial writers, are teaming up with a Web producer to oversee the initiative. He said the team is gathering a list of numerous experts on a variety of issues to be ready to provide quick comments, essays and columns on issues or stories that come up in the news. He said the idea is to have a group that provides opinions soon after news occurs, with a solid Web space dedicated to them.

They should call it Daily Sulz.

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