A leaked Associated Press memo explains how they will change their ways:
AP wins when news breaks, but after an hour or two we’re often replaced by a piece of content from someone else who has executed something more thoughtful or more innovative. . . More than ever, we need to infuse that sensibility into our daily process of news and planning.
…
Journalism With Voice. We’re going to be pushing hard on journalism with voice, with context, with more interpretation. This does not mean that we’re sacrificing any of our deep commitment to unbiased, fair journalism. It does not mean that we’re venturing into opinion, either. It does mean that we need to be looking for ways to be more distinctive and stand out in the field — something our customers need and want. The why and the how of the news are as crucial as the who, what, when and where.
This is exactly the opposite of what they should do. We need more straight reporting, not more “journalism with voice”.
Also, I always think its amusing (but sad) when these people can immunize themselves by giving lip service to their “commitment to unbiased, fair journalism”. The fact is they are creating new channels through which reporters can transmit their bias, and that’s how those new channels will be used, whether they admit it or not.
(Via Instapundit.)
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