Google backtracks from “don’t be evil”

The Sydney Morning Herald reports:

As Google comes under ever increasing scrutiny for the power it has over our lives, the web giant is tiptoeing back from its long-held corporate motto, Don’t Be Evil. . .

Some have interpreted the ceaseless criticisms of Google’s privacy policies and its co-operation with totalitarian regimes as a sign the Don’t Be Evil goal is unattainable for a profit-driven company. At the very least, the corporate motto has encouraged the public and the press to hold Google to a higher standard.

“It really wasn’t like an elected, ordained motto,” Google’s vice-president and 20th employee, Marissa Mayer, said in an interview during her trip to Sydney last week.

“I think that ‘Don’t Be Evil’ is a very easy thing to point at when you see Google doing something that you personally don’t like; it’s a very easy thing to point out so it does get targeted a lot.”

(Via Wired.)

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