I noted last week’s controversy over an advertisement by Absolut vodka that seemed to advocate reversing Texan Independence and the Treaty of Guadalupe Hidalgo, but didn’t blog it because I didn’t have anything to add.
Now Absolut has issued their apology, including this jaw-dropper:
Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”
“A time which the population of Mexico might feel was more ideal”? What about that period might today’s population of Mexico prefer, the universal poverty or the political chaos? The Mexican presidency changed hands four times in 1846 alone, most notably when the army deposed President de Herrera for the crime of trying to negotiate a peaceful settlement of the border conflict with the United States.
I can understand Absolut trying to appeal to Mexican ultra-nationalists (the very thing they are trying to deny), but appealing to the halcyon days of 1846 Mexico simply makes no sense.
UPDATE: SKYY® Vodka, Made in the USA, Proudly Supports Treaty of Guadalupe Hidalgo. (Via Instapundit.) Ain’t the market grand?
Internet Scofflaw 
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